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Top 18 Reasons Why Your Business Needs A Website!

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1. A website can help you generate a professional image

A professionally designed website is one of the best ways to instill confidence in your new customers who are not familiar with your company already or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a firm they can trust and will generate a sense of respectability with your service and/or product.

2. Your Business is Open to the World 24/7, 365 Days a Year

Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.

3. No More Yellow Pages
People don’t use the yellow pages as much as you think and many refer to the overpriced print pages as a dead form of advertising. Almost every employee in the country that gets paid more than $30,000/year has a computer at their desk and a whopping 85% of college students have their own personal PC while few have a copy of the yellow pages nearby. As habit, they will simply type in “Hair Salon Chennai, Adambakkam” in Google long before they hunt down the one copy of the yellow pages that was left in the breakroom or on their dorm floor.

4. The Future is Automation (less work = more $)
You can highly automate some parts of your business online which in turn will free up other resources to other parts of your business. You could give your customers the option to pay their bills online and check account balances. You can automate deliveries to them. You can allow them to book appointments with your salon online or even make restaurant registrations at their favorite table. You can give customers the option to be notified that their dry cleaning is ready for pickup. It is only getting easier and more convenient for customers to shop at places that serve them around their lifestyle and research shows that Generation Y and even a lot baby boomers are looking for these kind of conveniences when choosing a company to do business with.

5. Provide Research information
Consumers spend hours of time researching potential businesses, products and services prior to making an educated purchase. Don’t miss out on the opportunity to give your customers and potential customers the information they want and need to make an educated purchase decision by foregoing a company website.

6. Reach desirable Demographic Markets
The World Wide Web is arguably the highest mass-market demographic available. Mostly consisting of college educated or currently being college educated consumers making high salaries or soon to make high salaries. These demographics are the ones who will be going online to do product and service research, looking for general business information, and seeking that automation and convenience I touched on in #4.

7. Create a 24 Hour Service
Web pages serve the client, customer and partner 24 hours a day, seven days a week and you don’t even have to pay it overtime wages either. Consumers are increasingly becoming busier and busier every day and by providing information and services online you are able to attract the people who are simply just too busy to handle all their needs during their 9-5 workday while working around your 8-6 office hours.

8. Feed Back from the Customer
With a good web presence you are able to ask for feedback in a non-confrontational way and receive information instantly without extra cost. This could be something as simple as a dynamic contact and feedback form or individual product and service rating systems that give the customer the anonymity they desire and the information and feedback crucial to your businesses success.

9. Existence is Everything
Without a website, you simply do not exist to the average consumer. Before you look back at all your success and totally disregard what I am saying just hear me out on this. It’s 5:00pm, Friday evening and I have to get my dog groomed this weekend. I type in my favorite search engine at work: “Dog Groomer Columbia, Missouri”. The first two links all look great. I look at their hours, their location, read a little about the company and they’ve been in business for over 20 years, experience is great, so I pick up the phone and make an appointment.

10. Inexpensive and Almost Risk Free
All the above benefits to having a website for your small business are great. When people first began to adopt the internet these benefits would have been very costly and out of reach of the average small business owner. However, while every other advertising medium has increased in price over the past decade, website development and hosting has decreased significantly.

11. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

12. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

13. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.

14. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.

15. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.

16. Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

17. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.

18. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business.

Do it Now!
Whether you decide to hire a professional like to design and build your small business website or simply do it yourself your business can’t afford to go any longer without one! Don’t get let your competition leave you behind. Start increasing your sales and service by getting your own small business website right now!


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